How an investor uses its investors.best page
A practical guide for funds, angels and advisory firms: what to put on the page, where to share the address, and how to stay in touch with the people who follow you.
An investors.best page is one address for everything a founder, a co-investor or a journalist looks for when your firm's name comes up: what you invest in, how to pitch you, the portfolio, the team, every channel the firm runs. This guide goes through it in the order a firm sets it up. The short version of how it works is on How it works; what each plan includes is on Pricing.
What to put on the page
The rows most firms need, in the order visitors look for them.
What you invest in
Sectors, stage, geography and cheque size in a line or two, linked to the longer version on your own site.
How to pitch you
Your submission form or the address decks go to, with what you want to see in a first email.
Portfolio
The companies you are happy to name, each linked to its own site.
Team
Who the partners are, what each one covers, and where to reach them.
Office hours
A booking link for founder meetings, if the partners hold them.
Writing and talks
The newsletter, the blog, the podcast, the essays the partners publish.
Jobs in the portfolio
A jobs board across your companies, if you keep one.
Investor portal
The sign-in to the portal your LPs already use: the link only, never what is behind it.
Your channels
LinkedIn, X, YouTube, Substack: every account the firm runs, once each.
Press
A press kit and a contact for journalists and event organisers.
There is no limit on the number of rows on any plan, so the page can carry everything — but a short page with the founder route near the top works harder than a long one. More on rows on All your links in one place.
Setting it up, step by step
An afternoon's work, most of it deciding what goes first.
Claim the name
Take investors.best/yourname — the firm's name, as founders say it. It is free on every plan.
Describe the firm
Write two or three sentences about what the firm does and what you want on the page. With Prompt It (Pro and Premium) the page is laid out from that description; you can also add and order the rows yourself.
Put the main reader first
Decide who the page is mostly for — founders, co-investors, LPs, clients of an advisory firm — and put what they need at the top.
Read every row as the public will
Keep the page to facts about the firm: who you are, what you look at, how to reach you. Check it against the rules your firm follows before it goes live.
Share one address everywhere
Use the same address on every profile, in every signature and on every slide.
Invite people to Super Follow
After a pitch meeting, in your newsletter, on the last slide of a talk: one tap and they follow the firm's own address.
Prompt It is described on Your hub, in one prompt: ten prompts a month on Pro, twenty-five on Premium.
What to keep off the page
A hub is a page of links about the firm, not an offer.
Everything on a hub is public. Leave out returns, track records and anything that reads as an invitation to invest, and keep confidential material — fund documents, LP reports, data rooms — in the systems you already use for it. What a firm may say in public depends on where it operates and how it is regulated; whoever handles compliance at the firm should read the page before it is shared.
Where to share the address
The same address everywhere, so every road leads to one page.
Every social profile
The website field of each account the firm runs, and of each partner's own, so every profile leads to the same page.
Email
Every signature in the firm, and the reply that goes out when a deck arrives.
Talks and events
The closing slide, the badge, the name card — as a QR code or written out.
Your portfolio
Where a company lists its investors, the firm's address is the link to give it.
Out loud
On a panel, on a podcast, at a demo day: an address that is the firm's name is one people remember.
Staying in touch with your followers
Super Follow, private links and messages, in a firm's year.
Super Follow is the button on every investors.best page, on every plan. A founder who taps it follows the firm's own address rather than an account inside a platform, so the list of people who want to hear from you stays with the firm. Ask for it where interest is highest: after a pitch meeting, at the end of a talk, in your newsletter. See Super Follow.
Private links, from Pro, are rows that stay shut until a visitor Super Follows, and open for them when they do: the office-hours booking, an event sign-up, the long version of your thesis. Anyone who follows can open them, so use them as a thank-you for following, not as a lock on anything confidential. See Private links.
Messages, on Premium, reach every Super Follower in their super box, with no feed ranking them: office hours opening, a new essay or episode, an event, a company you can now name in the portfolio. A welcome message can go out by itself the moment someone follows. Write rarely, and only what a follower would want to read. See Send messages.
When to move to your own address
investors.best/yourname, then yourname.investors.best.
investors.best/yourname is free forever. From Pro, the page moves up to an address of its own, yourname.investors.best: shorter to say, and it reads as the firm's address rather than a page on ours. Pro also removes the investors.Best branding, lets you set your own template and colours, and adds first-party click analytics, so you can see which rows visitors actually use. Premium adds the Certified account badge, messages to Super Followers and advanced click and follower statistics. See Your name. At the Best address.
Questions this guide does not answer are probably in the FAQ.
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